Successful digital marketing campaign

Promote your website

increase your visibility on search engine results

Search engine marketing is vital to ensuring a successful digital marketing campaign. SEM helps you market to people who are searching for exactly what you provide through paid marketing strategies.  The intent is to promote your website by increasing your visibility on search engine results pages (SERPs) by paying to be seen. It’s an umbrella term that may encompass SEO (which takes more of an organic approach) as well as pay per click (PPC). According to Search Engine Journal, Google owns 68% of the search engine market share, with the search engine industry estimated to be worth more than $65 billion. And with 91% of Internet users utilizing search, you can’t ignore this piece of your digital marketing puzzle.

Catalyst Group Development helps you hone and refine your SEM approach to gain the results you want for your business. We believe SEM is one of the more effective ways in which to nurture your business in an increasingly competitive marketplace – one that doesn’t have room for the weak. By creating a robust search engine marketing strategy, we can help you optimize your online advertising reach in an effort to promote your products and services to the most people.

The best part about search engine marketing is that it gives you the opportunity to place your ads in front of motivated customers who are ready to make a purchase at any given moment in time. There’s no other advertising platform that can achieve the immediacy of this demand. That’s why SEM is so effective. Our team can help you achieve that through:

  • Keyword research
  • Online performance tracking and reporting
  • Strategy formulation
  • Creation of ad campaigns
  • Competitor analysis
  • Bid management
  • Professional ad copy

Catalyst Group is here to help you drive more traffic to your website through comprehensive SEM offerings. Try a free trial today to see what works best for your business. Then contact us at 520-447-3737 for a free one-hour consultation to further flesh out your SEM needs.